A6 Group Blog

Tag: AI Channel

17Sep

Funnel illustration showing research and discovery flowing through a dark visibility gap into customer support and troubleshooting.

The Dark Funnel Doesn’t Stop at the Sale

Marketing teams have started to accept a hard truth: a growing share of buyer research happens where they can’t see it. Prospects ask ChatGPT to…

18Aug

Balance scale tipped between financial outcomes and customer sentiment, illustrating the concept of experience yield and the tradeoff between revenue metrics and customer experience in business decision-making.

Experience Yield: The Metric CX Programs Are Missing

Most CX budgets get approved on faith. Leadership believes customer experience matters, funds a stack of tools and headcount to support that belief, and hopes…

04Aug

Person using an AI assistant at home late at night, illustrating the growing DIY AI support channel where customers seek answers outside official support systems.

The Post-Sales Dark Funnel: Why DIY AI Support Is Reshaping the CX Function

Support tickets are down. That should be good news: deflection is working, support costs should be coming down. Increasingly, it is not. Customers are resolving…

21Apr

A futuristic, three-story building in cross-section at golden hour, showing a ground-floor discovery lobby, a middle-floor AI engagement hub, and a top-floor server infrastructure.

AI Demand Channel

How to Build Your AI Demand Channel Presence – A Practical Framework

Building an AI Demand Channel presence requires three layers: AI discoverability (AEO), AI engagement (an interactive sales presence), and AI readiness (the infrastructure to support…