28Oct
How well do AI support chatbots work? We tested 60 to find out.
AI support chatbots at SaaS companies fully resolve fewer than half of customer conversations. In an October 2026 test of 60 SaaS support chatbots, across…
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A6 Group Blog
The A6 Signal
20Oct
7 AI-Native Service Companies to Watch in 2027
From commercial legal work and insurance brokerage to customer retention and digital experience, these seven companies show different paths toward AI-native service delivery For decades,…
Read more12Oct
You Measure Customer Experience. But Do You Actually Test It?
Most companies measure customer experience extensively. They track NPS and CSAT. They monitor support volume, escalation rates, time to resolution, product adoption, health scores, renewal…
Read more05Oct
The Buyer Experience Is Now an AI Experience. Your AEO Strategy Is Only Seeing Part of It.
AEO has quickly become a priority for B2B marketing teams. Companies want to know whether they appear when buyers ask ChatGPT, Claude, Gemini, or Perplexity…
Read more29Sep
The Dark Funnel Failure You’ll Never See
A customer opens ChatGPT and asks how to move up from their current plan. A prospect uses Gemini to compare your pricing and editions with…
Read more23Sep
AI Support Reputation: What AI Tells Buyers About Your Customer Experience
Most AEO conversations are about visibility. Show up more often. Get cited more. Increase your Share of LLM when someone asks an AI system about…
Read more17Sep
The Dark Funnel Doesn’t Stop at the Sale
Marketing teams have started to accept a hard truth: a growing share of buyer research happens where they can’t see it. Prospects ask ChatGPT to…
Read more08Sep
You’re Winning Share of LLM. Why Are You Still Losing the Deal?
Your Share of LLM is strong. You’re showing up in the answers. The discoverability dashboard is green across the board. And you’re still losing deals…
Read more01Sep
Introducing isalo: A6 Group’s AI-Native Service for Buyer and Customer Experience Optimization
In July we wrote that AI-native services would redraw the line between software and consulting, and that Gainsight’s move into retention-as-a-service gave the model its…
Read more18Aug
Experience Yield: The Metric CX Programs Are Missing
Most CX budgets get approved on faith. Leadership believes customer experience matters, funds a stack of tools and headcount to support that belief, and hopes…
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