AEO has quickly become a priority for B2B marketing teams. Companies want to know whether they appear when buyers ask ChatGPT, Claude, Gemini, or Perplexity…
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A customer opens ChatGPT and asks how to move up from their current plan. A prospect uses Gemini to compare your pricing and editions with…
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Most AEO conversations are about visibility. Show up more often. Get cited more. Increase your Share of LLM when someone asks an AI system about…
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Marketing teams have started to accept a hard truth: a growing share of buyer research happens where they can’t see it. Prospects ask ChatGPT to…
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Your Share of LLM is strong. You’re showing up in the answers. The discoverability dashboard is green across the board. And you’re still losing deals…
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In July we wrote that AI-native services would redraw the line between software and consulting, and that Gainsight’s move into retention-as-a-service gave the model its…
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Most CX budgets get approved on faith. Leadership believes customer experience matters, funds a stack of tools and headcount to support that belief, and hopes…
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GTM frameworks assume the customer journey ends at Closed Won. It doesn’t. Customers continue researching, evaluating, comparing, troubleshooting, expanding, and defending renewal decisions through the…
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Support tickets are down. That should be good news: deflection is working, support costs should be coming down. Increasingly, it is not. Customers are resolving…
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Search “signal-based selling” and you’ll find plenty of good answers. Many SaaS vendors have all written well about it: watch for triggers, time your outreach…
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